How Sueños Built Staying Power in a Shaky Latin Festival Market: ‘Our Commitment Is to Win the War, Not the Fight’ | Collector
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How Sueños Built Staying Power in a Shaky Latin Festival Market: ‘Our Commitment Is to Win the War, Not the Fight’
As the U.S. Latin festival market grows more volatile, founders Aaron Ampudia and Chris Den Uijl explain why their Chicago event has continued to expand.