Points to ponder: Rebranding the PSE for a new generation

Sixty six years ago, Theodore Levitt of Harvard Business School wrote the famous essay “Marketing Myopia,” whose central thesis was that institutions often fail when they define their business too narrowly. “What business is the Philippine Stock Exchange (PSE) really in today?” That may be the most important question facing the PSE because the challenge […]... Keep on reading: Points to ponder: Rebranding the PSE for a new generation

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