Business Standard
Children are up to nine times more likely than adults to be attracted to new tobacco and nicotine products, making them the primary targets of industry marketing strategies, leading public health experts warned on World No Tobacco Day on Sunday. The experts said the tobacco and nicotine industry is increasingly using flavours, sleek designs, digital promotion and other tactics to make its products appealing to young people, raising concerns about a new generation becoming addicted to nicotine. The warning comes as the world marks this year's World No Tobacco Day under the theme, "Unmasking the Appeal: Countering Nicotine and Tobacco Addiction", which focuses on exposing the tactics and strategies used to make tobacco and nicotine products appear attractive, particularly to children. Dr Shalini Singh, Director of ICMR-National Institute of Cancer Prevention and Research (NICPR), said tobacco and nicotine often focus their marketing efforts on children and young adults as most users
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