Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts | Collector
Digiday
Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts
Beth Ann Kaminkow and Will Swayne explained how they’re adapting AI into Dentsu’s processes, as well as what to expect in this upfront market that’s getting underway.
Digiday