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Seoul's landmark 63 Square undergoes cultural makeover | Collector
Seoul's landmark 63 Square undergoes cultural makeover
The Korea Times

Seoul's landmark 63 Square undergoes cultural makeover

Timed to the upcoming opening of Centre Pompidou Hanwha, the first Korean outpost of the iconic Paris museum, its host skyscraper, 63 Square, is getting a sweeping makeover into a destination for art and leisure, Hanwha Life Insurance said Monday. At the heart of the project is Centre Pompidou Hanwha, a four-story museum designed by French architect Jean-Michel Wilmotte, the same architect behind renovations at the Louvre. Nestled within the skyscraper’s annex, the museum is set to welcome the public on June 4. Drawing on Europe’s largest collection of modern and contemporary art, the Seoul branch will debut with an eclectic selection of Cubist masterworks, headlined by Pablo Picasso and Georges Braque. The museum, however, is only part of the plan. Hanwha is also reimagining the 40-year-old landmark with a High Line-inspired garden, a revamped observatory featuring immersive media art and a new lineup of restaurants, cafes and design retailers. Despite its prominent place on Seoul’s skyline, the gold-tinted tower has long existed somewhat outside the city’s main tourism circuit.

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