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Subhead:The government said the campaigns were intended to promote awareness of vaccine availability and provide Canadians with “science-based, factual information.”# The federal government spent more than $46 million on advertising, marketing and influencer campaigns to promote COVID-19 vaccines, but says it cannot provide a comprehensive accounting of how much money was spent researching vaccine risks and adverse effects. The figures were disclosed in response to an order paper question submitted by Conservative MP Cathay Wagantall, who asked for a detailed breakdown of federal spending related to COVID-19 vaccine research, promotion, public education and risk communication. According to the response from Health Canada and the Public Health Agency of Canada, the government ran a series of vaccine promotion campaigns between 2021 and 2023 costing at least $46.7 million. Among the largest expenditures were: $11.3 million for the "COVID-19 Vaccine – Ripple Effect" campaign in 2021; $7 million for the "COVID-19 Vaccine – Kids" campaign; $5.3 million for the "COVID-19 Vaccine – Ask the Experts" campaign; $4.9 million for the "Educate and Build Trust" campaign; $4.8 million for the "Parents" campaign; More than $132,000 for a dedicated social media influencer campaign. The government said the campaigns were intended to promote awareness of vaccine availability and provide Canadians with “science-based, factual information” about vaccine safety, effectiveness, side effects and eligibility. Advertising appeared across television, radio, social media, digital platforms, print media, search engines and outdoor advertising. When asked how much money was spent investigating and researching the risks and adverse effects of COVID-19 vaccines, however, Health Canada responded that the information is “not systematically tracked in a centralized database.”
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