The Korea Times
When former President Yoon Suk Yeol declared martial law on Dec. 3, 2024, then-opposition leader Lee Jae Myung launched a Facebook livestream as he scaled a wall to reach the National Assembly and vote to block the decree. The footage made headlines for offering a raw, firsthand look at the crisis — a scene only people on the ground could have captured and exactly the kind of unmediated moment that has defined Lee's political brand. A year into his presidency, that instinct for direct communication remains central to how Lee governs. Long before taking office, Lee built his political brand on X, formerly Twitter, using the platform's speed and reach to bypass mainstream outlets that paid little attention to a politician who rose from a local government post rather than a major political party. As president, he carried that habit into Cheong Wa Dae, generating engagement and using the platform to build public momentum for his policy agenda. At a roundtable co-hosted by The Korea Times and the Korean Institute for Presidential Studies on May 13, experts assessed Lee's first year of soc
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