The Korea Times
Picture a typical K-pop concert. You wake up early to join a ticketing queue, refresh a browser until your hands go numb and, if you are lucky, land a seat. Then comes the day itself, lining up outside the venue for an hour or more, shuffling through security and finally settling onto a hard plastic seat pressed close against strangers on both sides. If the show is at an outdoor stadium, add weather to the list of things to endure. For years, this was simply the deal. Fans accepted it because the alternative, missing the show, was worse. The discomfort was treated as proof of devotion. Real fans did not complain about sore feet or soaked jackets. They endured, and they called it love. But as ticket prices climb sharply in recent years, reaching well above 200,000 won ($132) for premium seats at major concerts, a quiet question has started surfacing among some concertgoers. Why should watching live music still feel like a test of endurance? Outgrowing venues The scale of the K-pop live market makes the infrastructure gap harder to ignore. Korea is now one of the most active concert market
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