Johnnie Walker Black Ruby targets younger drinkers with layered highball

Diageo Korea launched a new marketing campaign in Korea for Johnnie Walker Black Ruby Tuesday, positioning the sherry cask-matured Scotch whisky as an accessible entry point into the sherry whisky category for younger consumers. The campaign, titled "Ruby is the New Sherry," centers on a signature serve called the Ruby Floating Highball — a two-layer drink in which the whisky's deep sherry notes sit beneath a lighter, sweeter upper layer, creating a visual ruby-colored float that Diageo Korea says conveys both the flavor contrast and the aesthetic character of Black Ruby. Johnnie Walker Black Ruby is a blended Scotch whisky matured in a combination of Pedro Ximenez and Oloroso sherry casks, first-fill red wine casks and ex-bourbon barrels. The blend delivers caramel and vanilla sweetness alongside red berry aromas, and is positioned as a more approachable alternative to traditional heavier sherry whiskies. A brand launch event, the "Johnnie Walker Black Ruby Sherry Night," is being held Tuesday evening at Mood Seoul, a venue in Seocho District, Seoul. The event offers attendees the Rub

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