How nudge from Nvidia propelled frugal Micron into AI boom and $1 trillion market cap

SAN FRANCISCO — Micron Technology's march toward a $1 trillion valuation is nothing if not dramatic: a year ago it was a little over $100 billion. That surge, though, was not built on its famed frugality, but on a nearly too-late push from Nvidia that pulled the U.S. memory chipmaker into the center of the AI boom. For decades, the Idaho-based company survived by building factories on a shoestring budget, adopting used equipment and avoiding cutting-edge bets. That discipline helped it endure brutal boom-bust cycles in memory chips and outlast rivals, leaving it one of three global suppliers alongside Korea’s Samsung Electronics and SK Hynix. But that approach of treating memory chips as a commodity clashed with Nvidia’s vision for AI. Three years ago, Nvidia CEO Jensen Huang met Micron boss Sanjay Mehrotra and outlined how he expected the memory market to evolve, Huang said in a media interview last month. Huang had long bet early that memory, and not just processors, would become a critical bottleneck for AI, forcing suppliers like Micron to rethink both technology and spending.

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