Business Recorder
KARACHI: Indus Motor Company (IMC) and NED University have signed an agreement to establish an Urban Mobility Implementation Unit (UMIU) at the university with a focus on identifying and treating high-risk accident locations, improving traffic flow and corridor performance, enhancing safety for vulnerable road users, strengthening stakeholder coordination, and developing an Artificial Intelligence-based Accident & Incident Management System (AIMS). The project is supported by Toyota’s flagship road safety initiative (TRIP) and the unit is to be established as a dedicated platform to translate research into practical, city-wide solutions through the university’s Centre of Environment and Social Sustainability (CESS) and Department of Urban and Infrastructure Engineering. As part of the agreement, IMC will provide funding of 20.7 million rupees to NEDUET over three years to support implementation activities, technical studies, stakeholder engagement, and capacity-building programmes. Speaking at the signing ceremony Ali Asghar Jamali, Chief Executive Officer, IMC said, “Road safety remains one of Karachi’s most pressing urban challenges and requires collective action from all stakeholders. Through the Toyota Road Improvement Programme we have worked alongside academia and law enforcement agencies for over a decade to promote safer roads and responsible road-user behaviour. “This collaboration with NED University represents the next phase of that journey, enabling us to move beyond research and accelerate the implementation of data-driven solutions that can make a meaningful difference in the lives of Karachiites.” Syed Pir Muhammad Shah, DIG Traffic, Sindh Police, welcomed the initiative and emphasized the importance of collaboration in addressing road safety challenges. He said, “Effective road safety management requires evidence-based interventions and strong partnerships among enforcement agencies, academia, and the private sector. This initiative will help strengthen efforts to improve traffic management, enhance road-user safety, and reduce traffic-related injuries across Karachi.” Copyright Business Recorder, 2026
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