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Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media | Collector
Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
Digiday

Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media

The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.

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