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D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying | Collector
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
Digiday

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.

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