Trip.com Group Spotlight Guilin as Demand Grows for Experiential & Cultural Travel in China

As global travellers increasingly seek slower, experience-led journeys, Guilin is emerging as one of China’s standout destinations for nature, heritage and cultural immersion. International flight bookings to Guilin grew 75% year-on-year in Q1 2026, ranking Guilin among the fastest-growing cities in China among global travellers.

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