CHTA CALLS FOR A NEW, BROADER FRAMEWORK TO MEASURE THE TRUE VALUE OF CARIBBEAN TOURISM

The Caribbean Hotel and Tourism Association (CHTA) invites governments, development banks, tourism authorities, regional institutions and private sector leaders to adopt a new, broader framework for evaluating tourism’s contribution to the Caribbean. The proposed approach looks past visitor spending alone to measure three things that shape the region’s future: the economic value retained within Caribbean economies, the investment tourism makes in Caribbean people, and the industry’s impact on the natural environment.

Go to News Site