“GH₵10 for Ice cream? I’d rather buy fufu” – Pinkberry CEO recounts struggle with Kumasi branch

Chief Executive Officer of Pinkberry Ghana, Dr. Kobbina Tuyee Awuah, has recalled how one of Pinkberry’s early branches in Kumasi exposed the realities of introducing a premium international brand into a local market. Speaking on The Career Trail program on Joy Learning TV and Joy News, he explained that while the brand recorded strong performance […]

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