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The Creator Economy Is a Real Business: How UGC Creators Are Closing Six-Figure Brand Deals in Just a Few Campaigns | Collector
The Creator Economy Is a Real Business: How UGC Creators Are Closing Six-Figure Brand Deals in Just a Few Campaigns
L.A. Weekly

The Creator Economy Is a Real Business: How UGC Creators Are Closing Six-Figure Brand Deals in Just a Few Campaigns

Content creators have evolved into a powerful, standalone sales channel. Nearly half (48%) of advertisers now classify sponsored creator content as a must-buy — in marketing strategy terms, it ranks just below paid search and social media. Yet not everyone is profiting in this highly competitive space. Many creators continue to hustle for one-off gigs, […] The post The Creator Economy Is a Real Business: How UGC Creators Are Closing Six-Figure Brand Deals in Just a Few Campaigns appeared first on LA Weekly .

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