The Korea Times
Ridi, a major Korean digital content platform, has recorded a more than 50-fold increase in the transaction volume of its exclusive fantasy web novels compared to 2021, supported by a rising fanbase and intellectual property (IP) expansion. This increase outpaced the average growth rate of the overall web novel market. Ridi attributed the performance to rising user interest in the fantasy genre. Reflecting this demand, the number of newly published fantasy web novels on the platform last year increased by more than 10 percent year-on-year. Ridi's user data from last year showed that about 45 percent of readers who bought a work by a specific author also purchased other titles by the same writer. This trend has led to an increase in both user retention time and overall consumption on the platform. The fantasy genre has emerged as a powerhouse for IP expansion across various media formats. "Fantasy is a genre capable of diverse expansions fueled by a dedicated fandom, and its importance within the Ridi platform is growing rapidly," the company said. A prime example is "Solo Leveling," a meg
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