PhilHealth effective in communicating services to beneficiaries with 75% satisfaction rating — study

MANILA, Philippines — The Philippine Health Insurance Corporation (PhilHealth) has a 75 percent satisfaction rating with its communication strategies, according to a the Philippine Health Insurance Corporation (PhilHealth) boasts a 75 percent satisfaction rating with its communication strategies, according to a study that was discussed during a media briefing by the Department of Science and Technology-Philippine Council for Health Research and Development's (DOST-PCHRD) on Thursday. In her study, “Enhancing Member PhilHealth's Awareness: Reviewing Communication and Marketing Strategies,” Dr. Jovanie Tuguinay of the De La Salle University claims that PhilHealth's efforts to engage and inform its members about their benefits and services were effective. Despite the high satisfaction rating, however, the study noted that there was still low utilization. “Out of over 37 million registered members, only approximately 12 million had their first patient encounter,” the study noted, stressing that awareness alone is not sufficient in ensuring that members utilize the services.

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