The Korea Times
When tens of thousands of K-pop fans descend on Busan next week, local tourism officials are hoping they bring a massive appetite. The Busan Metropolitan Government and Busan Tourism Organization announced Thursday the official launch of the "2026 Busan Gourmet Selection," a monthlong culinary campaign designed to transform the city into a playground for food lovers. Running through June 30, the event brings together the city's finest culinary minds in an unprecedented series of collaborative pop-ups and limited edition menus. A total of 26 restaurants, paired into 13 teams, are participating this year. The lineup features an eclectic mix of genres spanning traditional Korean, Western, Japanese, Thai and vegan dining, and includes several prominent venues recognized by the Michelin Guide Seoul & Busan. Unlike previous iterations of the program, which relied on handpicked selections primarily restricted to Michelin star establishments, city officials introduced an open public bidding system this year. The structural change lowers the barrier to entry, allowing independent neighborhood ea
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