Lotte World expands proprietary animation IP through children's event

Theme park operator Lotte World said it successfully concluded the first round of its children's experiential program, Super Exploration Team X Hero School, an offline event designed around the universe of its original animated series "Super Exploration Team X: The Legend of Terapia.” The event was held on May 31 at the Forest Stage of Seoul Children's Grand Park and attracted approximately 40 families, including participating children. The program allowed young attendees to immerse themselves in the story world of the animation through role-playing activities and collaborative missions. “Super Exploration Team X: The Legend of Terapia” is a television animation series produced by Lotte World using its proprietary character intellectual property (IP), Lotty Friends. According to the company, the show recorded a 3.3 percent target audience rating among girls aged 4 to 6 during its broadcast on Korean children's channel Tooniverse. It also ranked first in viewership among programs aired on the EBS Kids channel between May 1 and May 15, based on data from Nielsen Korea. Interest in th

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