New Propellic research suggest travel operators overpay for customer acquisition during peak booking

Propellic, the leading full-service travel marketing agency, has released today its Propellic Travel Industry Paid Media Benchmark Report, offering a comprehensive analysis on the travel advertising performance across the global travel industry. The report, which draws from more than $250 million in observed ad spend across 120+ travel brands, reveals that travel operators frequently pay premium advertising costs during peak booking periods for travelers who may have converted regardless. This highlights a structural inefficiency in travel marketing that remains largely under-optimized.

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