Caribbean Tourism Organisation launches game-changing Tourism Supply Side Initiative

The Caribbean Tourism Organisation (CTO) has unveiled what many industry leaders are describing as one of the most important strategic developments in Caribbean tourism policy for a generation, launching the Tourism Supply Side Initiative, a region-wide programme designed to increase economic retention, strengthen resilience and ensure tourism delivers greater value to Caribbean people, businesses and communities. The initiative was formally introduced during Caribbean Week in New York by CTO Chairman and Barbados Minister of Tourism and International Transport, Ian Gooding-Edghill, alongside Jamaica’s Minister of Tourism, Edmund Bartlett, who will chair the newly established Tourism Supply Side Ministerial Committee.

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