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Made To Look Foreign: How Malaysian Brands Borrow International Identities To Win Over Consumers | Collector
Made To Look Foreign: How Malaysian Brands Borrow International Identities To Win Over Consumers
The Rakyat Post

Made To Look Foreign: How Malaysian Brands Borrow International Identities To Win Over Consumers

Consumers associate Italy with fashion, Japan with precision, France with luxury, and the USA with modernity—associations that Malaysian brands strategically exploit by adopting foreign identities.

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