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To Sell Trucks, Break Out the Cowboys and Wrap Them in Old Glory | Collector
To Sell Trucks, Break Out the Cowboys and Wrap Them in Old Glory
NYT Business

To Sell Trucks, Break Out the Cowboys and Wrap Them in Old Glory

Americans — especially American men — love trucks, and high gas prices aren’t swaying automakers. Ram has a new line of fuel-guzzling muscle trucks, and some in-your-face ads to sell them.

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