Raven launches the Customer Growth Index at the IATA AGM

Raven, the aviation growth specialists, today launched the Customer Growth Index (CGI) at the 82nd IATA Annual General Meeting in Rio de Janeiro: a single, comparable rating of the digital experience that wins or loses airline bookings. The CGI scores carriers on four measures of airlines’ digital estates - speed, accessibility, booking flow and AI findability - and ranks each one against a bespoke competitive set matched by both business model and geography. In practice, this means a low-cost carrier is judged against comparable low-cost carriers in the same region rather than against a long-haul flag carrier or an operator in another market.

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