Spain’s travel market leads Europe as tourism hits new records

New Phocuswright research confirms Spain as Europe’s strongest travel market, with 96.8 million visitors and 7% revenue growth in 2025. The findings arrive as senior travel executives prepare to gather in Barcelona for Phocuswright Europe 2026, where research presentations, executive interviews and market analysis will examine the forces driving Europe’s travel economy. Spain welcomed 96.8 million international visitors in 2025, a 3.2 percent increase over 2024. Tourism revenue rose 7 percent, reinforcing Spain’s position as the world leader in tourism expenditure received. The report notes that Spain has been the strongest performing market among all European countries included within the research.

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