The Korea Times

Nvidia extends partnership with Korean gaming giants

Nvidia CEO Jensen Huang has deepened ties with Korea’s leading game developers, holding a series of high-profile meetings with top executives from NC and Krafton, as the U.S. chipmaker seeks to expand collaboration with gamers to develop more sophisticated artificial intelligence (AI) and next-generation robotics systems. Huang’s back-to-back meetings with Krafton Chairman Chang Byung-gyu and NC CEO Kim Taek-jin in Seoul underscore Nvidia’s growing view of the gaming industry as a strategic partner in the development of physical AI, a field the company sees as central to the future of humanoid robots and autonomous systems. Huang met with Chang at an internet cafe in Seoul, accompanied by Krafton Chief AI Officer Lee Kang-wook and Jang Tae-seok, head of PUBG: Battlegrounds. The Nvidia chief later held separate talks with Kim at another internet cafe in the same city. The choice of location is notable. Rather than meeting in corporate headquarters, Huang opted for Korea’s many internet cafes, known locally as "PC bang," highlighting the close relationship between Nvidia and the c