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The genius of the slogan “Just Do It” was that it fitted into the inspirational vocabulary of both liberals and conservatives in the 1980s. Nike held this middle ground for many years. 1843 investigates why it's not working any more | Collector

The genius of the slogan “Just Do It” was that it fitted into the inspirational vocabulary of both liberals and conservatives in the 1980s. Nike held this middle ground for many years. 1843 investigates why it's not working any more

The genius of the slogan “Just Do It” was that it fitted into the inspirational vocabulary of both liberals and conservatives in the 1980s. Nike held this middle ground for many years. 1843 investigates why it's not working any more

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