The Korea Times
Original series once confined only to streaming services are increasingly finding new audiences as well-made productions that were once on the verge of remaining hidden gems — restricted by streaming platforms' paywalls — are now returning to traditional TV channels. This unconventional strategy abandons the closed-off approach of exclusive releases, crossing platform boundaries to maximize touchpoints with viewers. Apple TV+’s ambitious project "Pachinko" (2022) landed on the small screen via tvN, airing its first episode on Saturday. Despite its overwhelming capital and exquisite cinematography, the drama had long remained a show people "wanted to watch but couldn't," largely due to the platform's relatively small subscriber base in Korea. Starring Lee Min-ho and Kim Min-ha, the drama examines four generations of a Korean family during the Japanese occupation of Korea and the subsequent racism that followed. Through a familiar TV channel, it has finally connected properly with viewers across all generations. The move is intended to leverage the high accessibility of local TV to
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