Baskin-Robbins bets on AI to answer franchisees’ questions in real time

The Korea Times

Baskin-Robbins bets on AI to answer franchisees’ questions in real time

Baskin-Robbins franchise owners in Korea may soon have a new source of support for everything from product launches to store operations: an artificial intelligence (AI) chatbot designed to answer questions instantly. Hyundai Futurenet, the information and communications technology arm of Hyundai Department Store Group, said Wednesday it had signed a contract with BR Korea, the operator of Baskin-Robbins in Korea, to supply an AI assistant service for stores, with deployment scheduled within the year. The mobile-based chatbot is designed for franchise owners and store employees seeking quick answers related to day-to-day operations. Users can type questions into a chat interface and receive immediate responses, mimicking a natural conversation, the company said. The service will provide information ranging from newly launched products and promotional events to operational manuals and workplace guidelines, according to Hyundai Futurenet. The chatbot is being developed using OptiForce, Hyundai Futurenet’s integrated AI platform. The company said OptiForce is designed to understand the conte

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