Korea pushes to make historic street markets more user-friendly

The Korea Times

Korea pushes to make historic street markets more user-friendly

Korea’s tourism authorities are turning their attention to traditional street markets, launching a standardized campaign Friday to target long-standing consumer friction points such as unlisted prices, poor hygiene and cash-only transactions. The Ministry of Culture, Sports and Tourism, alongside the Korea Tourism Organization, will introduce a two-day "K-Tourism Market Smile Campaign" at Haeundae Market in the southeastern port city of Busan. The initiative aims to institutionalize a modern retail culture at the bustling open-air venue just ahead of the peak summer tourist rush and an influx of large-scale public performances. Haeundae Market is one of 11 traditional markets nationwide selected under a state-backed program designed to turn local, historic trading hubs into global tourist destinations. Launched in 2023, the government initiative funds infrastructure, curated tourism content and international marketing for markets showing high potential to attract foreign travelers. Haeundae Market was brought into the fold as part of the program's second cohort. The regulatory push an

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