Phillip Morris India calls for stronger enforcement and collaboration to disrupt illicit tobacco ecosystem

New Delhi [India], June 10 (ANI): On the occasion of World Anti Counterfeiting Day, Philip Morris India (PM India) reiterated its commitment to dismantle the illicit tobacco network through stronger enforcement and collaboration. As per the Tobacco Institute of India (TII), in India, illicit cigarettes represent nearly one-fourth of the domestic market, with estimated losses of Rs. 23,000 crores per annum.

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