The Korea Times
Korea’s tourism authorities are turning their attention to traditional markets, launching a standardized campaign Friday to target long-standing consumer friction points such as unlisted prices, poor hygiene and cash-only transactions. The Ministry of Culture, Sports and Tourism, alongside the Korea Tourism Organization, will introduce a two-day "K-Tourism Market Smile Campaign" at Haeundae Market in the southeastern port city of Busan. The initiative aims to institutionalize a modern retail...
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