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"Football excitement is building in Seoul as supporters visit a Korea national team pop-up store at The Hyundai Seoul in Yeouido, drawing steady footfall ahead of the 2026 FIFA World Cup. Footage shows football lovers browsing shelves of merchandise and souvenirs, picking out products and making purchases at the store. "With this World Cup seen as a 'golden generation' for South Korea, and possibly the last for Son Heung-min, I really hope the team can reach at least the quarter-finals. Go Korea!" said visitor Shin Gi-hoon. Others highlighted individual players in the squad and expressed optimism about the team's prospects. "I'm most excited about Bae Jun-ho. I was a bit worried after he got injured during a friendly, but I hope he stays healthy, enjoys his football, and performs well," shared Jung Yu-na. Another visitor noted the timing of matches, saying games during working hours in South Korea would likely be followed in the background. "I'm really excited, and since the matches are in the morning, I'll probably watch them at work while cheering," remarked Kim Hae-in. The 2026 FIFA World Cup will be hosted jointly by the United States, Canada and Mexico, and will be the first edition to feature 48 teams, expanding from the previous 32-nation format."
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