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ITB Berlin 2026: 60 years as international platform for tourism, markets, and innovation

ITB Berlin 2026: 60 years as international platform for tourism, markets, and innovation

On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From 3 to 5 March, on its sixtieth anniversary, the World’s Leading B2B Travel Trade Show gathers nearly 6,000 exhibitors from more than 160 countries, underscoring its role as the main marketplace for international dialogue, economic prospects and strategic tourism issues of the future.

The Bahamas Takes Centre Stage at ITB Berlin

The Bahamas Takes Centre Stage at ITB Berlin

This week in Berlin, as the global travel industry gathers at ITB, The Bahamas is making a confident statement about where it stands—and where it is heading. Known worldwide for its luminous waters and idyllic beaches, the destination is using its presence at the world’s leading travel trade show to highlight a tourism story defined by growth, diversification and renewed global appeal. “ITB Berlin is an important platform for us,” said a Bahamas tourism official. “It allows us to engage directly with our international partners and to showcase how The Bahamas continues to evolve while staying true to its island identity.”

Istanbul’s Moment: A City on the Rise at ITB Berlin

Istanbul’s Moment: A City on the Rise at ITB Berlin

This week in Berlin, as the global travel industry gathers under one roof at ITB, Istanbul is stepping forward with confidence. The city—long admired for its layered history and magnetic atmosphere—is now firmly positioned as one of the world’s most dynamic urban destinations, and its presence at the travel trade’s most influential event reflects a tourism story very much on the rise. ITB Berlin is where destinations define how they want to be seen in the years ahead. For Istanbul, that narrative is no longer just about heritage, but about momentum: a city that is evolving, expanding its offer and welcoming a new generation of travellers drawn by culture, cuisine, creativity and connection.

Saint Lucia Takes Its Story to the World at ITB Berlin

Saint Lucia Takes Its Story to the World at ITB Berlin

This week in Berlin, as the vast halls of ITB pulse with the energy of the global travel industry, Saint Lucia is asserting its presence with quiet confidence. Against the backdrop of the world’s leading travel trade show, the island is sharing a story that goes far beyond sun‑drenched beaches—one rooted in nature, culture and a clear vision for the future of tourism. “ITB Berlin gives us a powerful platform to connect, to listen and to share who we are as a destination,” said an SLTA spokesperson. “Saint Lucia is not just a place to visit—it’s a place to feel, and that’s a message that resonates strongly with today’s travellers.”