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Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships | Collector
Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
Digiday

Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.

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