Nest New York brings its fragrance-layering strategy to the U.K.

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Nest New York brings its fragrance-layering strategy to the U.K.

The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden.

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Future of Marketing Briefing: How agencies are betting on entertainment to survive

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YouTube’s AI remix push exposes a looming reckoning for the creator economy

By the numbers: Liftoff’s IPO tests ad tech’s mettle on the

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By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets

‘One of our core areas’: Ahead of global agency review, Coca

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‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching

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Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

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The state of AI in media | How AI is transforming the business side of publishing

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Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Target has alienated Black-owned brands, founders say, as so

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Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves

Why creator Lola Torres prefers the stability of affiliate m

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Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships

‘They’re going to be extinct at some point’: Why the chief A

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‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species

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More AI agents won’t fix advertising

As programmatic DOOH scales, buyers are turning to curated m

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As programmatic DOOH scales, buyers are turning to curated marketplaces

Why DSW and other brands are pivoting back to ‘old’ marketin

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Why DSW and other brands are pivoting back to ‘old’ marketing tactics

Tariffs forced Temu to slash its U.S. ad spend on nearly eve

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Tariffs forced Temu to slash its U.S. ad spend on nearly every platform

Future of TV Briefing: How TV-streaming ad sellers are pitch

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Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

The case for and against publishers buying paid traffic

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The case for and against publishers buying paid traffic