Happy Nowruz! Cult Gaia’s Jasmin Larian Marked the Persian New Year at her Beverly Hills Home with Friends of the Brand

As the last light of the spring equinox settled over Los Angeles last week, Cult Gaia founder Jasmin Larian opened the doors of her historic Beverly Hills home—a property that once belonged to Elvis Presley—to mark Nowruz, the Persian New Year.

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