Firm eyes $1.56bn haircare market with new launch

Nigerian beauty firm Imperio Cosmetics has unveiled its latest haircare line, Hair Harmony, at a uniquely curated, garden-themed product launch in Lagos, signalling a bold approach to consumer engagement in Africa’s fast-growing beauty market. With Africa’s haircare market projected to grow to approximately $1.56bn, Imperio Cosmetics’ Hair Harmony debut reflects a broader industry shift toward […]

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