Nongshim unveils brand mascot for popular Shin Ramyun noodles

Nongshim, Korea's leading instant noodle maker, introduced a brand mascot for the company's popular Shin Ramyun noodles Wednesday. The character, named Shin, was created on the occasion of the 40th anniversary of Nongshim's flagship product, the company said. The character features a design inspired by the Shin Ramyun packaging. Nongshim built a backstory around the character, saying it has a friendly personality that can bond with anyone in the 4 1/2 minutes it takes to cook Shin Ramyun. The company said it plans to expand consumer engagement and brand awareness through character-based content, including a 30-second animated video on its official YouTube and Instagram channels. Nongshim said it aims to strengthen the Shin Ramyun brand through character marketing that can resonate intuitively with consumers regardless of language or cultural background.

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