K-pop stars, actors flock to TikTok LIVE for direct monetization

Mainstream Korean celebrities are increasingly flocking to TikTok LIVE to capitalize on lucrative virtual currency payouts, signaling a broader industry shift from traditional broadcast television to direct-to-fan streaming. Yulhee, a former member of the K-pop girl group LABOUM, actively promoted her TikTok channel on Monday. She told viewers she broadcasts each day that she does not have a formal schedule. During her stream, she danced to girl group songs and exchanged greetings with fans. When a viewer referred to her as a "yeocam" — a cultural term for female cam streamers that often carries negative connotations associated with explicit or suggestive content — Yulhee pushed back, arguing the term simply means a broadcast hosted by a woman. "What you are watching right now is a yeocam," Yulhee said. "Isn't it a difference in the speaking nuance? I think I am a yeocam, a female streamer." Rapper MC Mong also used the platform on Sunday to celebrate his 100th day of streaming. "One hundred days in two hours and 30 minutes since communicating on TikTok," he said. "Everyone come to Ti

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