Jeju tea house brings wellness experience to Seoul

Hoesoodaok, a tea house rooted in the local traditions and natural landscape of Jeju Island, has opened a pop-up store in central Seoul to celebrate its recent designation as a top wellness travel destination. The Jeju-based tea house is hosting its pop-up store at Seochon Lounge, a public hanok space run by the Seoul Metropolitan Government, from Wednesday through May 31. The event comes after the tea house was selected as one of the four new Excellent Wellness Tourism Destinations for 2026 by the Korea Tourism Organization (KTO). Among the 88 sites reviewed by the KTO annually for their quality of service and facilities, Hoesoodaok was the only newcomer from Jeju to earn the official title this year. The pop-up offers a reinterpreted version of the brand’s signature tea course. Visitors can experience a variety of seasonal teas made from ingredients grown on the island, served alongside tea snacks made from local crops. Starting April 7, the venue will host a special tea program that changes its lineup according to the harvest season. In April, the program features two types of flowe

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