Trip.com Group and Lufthansa Group back smarter distribution, richer content and seamless servicing

At ITB Berlin 2026, James Spalding, Regional Director Flights for Northern Europe and North America at Trip.com Group, and Jimena Boé, Head of Global Online Partners Management at Lufthansa Group, told Breaking Travel News that the future of flight distribution will be shaped by shorter booking windows, better content, stronger collaboration and a sharper focus on customer satisfaction.

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