United Spirits bags 3,400 per cent return from RCB sale as Diageo's investment grows 35x in 18 years

United Spirits has reportedly earned a staggering 3,400 per cent return from the sale of Royal Challengers Bengaluru. Parent firm Diageo saw its investment in the IPL franchise grow nearly 35 times over 18 years, reflecting the huge surge in IPL team valuations.

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