Arrogance of premium trap: Your best assumptions are your biggest risk

MANILA, Philippines — In strategy, what you don’t know can hurt you. But what you “know” for sure that just isn’t so will kill you. When we apply the Pila (Problem, Insight, Logic, Assumptions) reasoning stack, we see that the foundation of many global fast-moving consumer good strategies is where the rot begins. Organizations have […]... Keep on reading: Arrogance of premium trap: Your best assumptions are your biggest risk

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