Netflix is making us pay more, again

Ever feel like you’re not paying enough for Netflix? No? Well, Netflix thinks you’re not paying enough for Netflix, and it’s raising prices accordingly. Starting now, new subscribers will pay a whopping $26.99 for Netflix’s premium 4K plan, a $2-a-month price hike compared to the previous rate. Meanwhile, the Standard ad-free plan is also getting a price increase, with its monthly rate going up $2 a month to $19.99. The increase follows last year’s price hike for Netflix Standard , which was a first for that tier. Prior to the 2025 price increase, Netflix’s HD-only standard plan cost just $15.49 a month. Finally, Netflix’s ad-supported Basic plan is going up to $8.99 a month, representing a buck-a-month increase. The Netflix price increases are effective now for new subscribers, while existing subscribers will see the higher rates kick in at the beginning of their next billing period. Netflix is raising its rates just weeks after it withdrew its bid for Warner Bros. , with Paramount now seen as the likely suitor for HBO Max’s parent company. Wall Street cheered Netflix’s move to back away from the Warner Bros. deal, and with both its subscription rates and stock price moving up, the streaming giant likely felt the confidence to raise its rates yet again. Good for them, not so great for us.

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