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Beats' Latest Ad Campaign Features Baseball Superstar Shohei Ohtani

Beats' Latest Ad Campaign Features Baseball Superstar Shohei Ohtani

Apple's Beats brand is no stranger to collaborations with big-name celebrities on marketing campaigns, and the brand's latest effort involves Los Angeles Dodgers superstar Shohei Ohtani. The new campaign created in collaboration with photographer Daniel Sannwald features a massively oversized Ohtani sporting Beats products in various Los Angeles settings. Against iconic LA backdrops, each image amplifies Ohtani's scale—not just physically, but metaphorically. He becomes an elevated figure of pride, strength, and aspiration. Through dramatic scale and surreal energy, the campaign transforms LA into Ohtani's playground—a cityscape where sport and culture intersect. Beats' choice to pair its most iconic products with Ohtani in this visual story was deliberate. As an LA-born brand rooted in sports, music, and entertainment, Beats shares both its home and its spirit with Ohtani—a journey defined by ambition, performance, and unmistakable boldness. Back to back champion. 4-time MVP. Shohei Ohtani is larger than life. 歴史に残る2連覇。4度目のMVP。大谷翔平、想像を超えたその先へ。 pic.twitter.com/JLHizt5eKO — Beats by Dre (@beatsbydre) January 14, 2026 In the images, Ohtani wears several of the latest Beats products, including Beats Studio Pro, Powerbeats Pro 2, and Powerbeats Fit. "Los Angeles is a city of energy, culture, and ambition," says Shohei Ohtani. "Wearing Beats and seeing myself rise above the skyline feels symbolic of the connection I have with this city and our fans. We rise high together." Ohtani has won four Major League Baseball MVP awards in Los Angeles, including two American League awards with the Los Angeles Angels in 2021 and 2023 and two National League awards with the Los Angeles Dodgers in 2024 and again in 2025 as the Dodgers won back-to-back World Series titles. Tag: Beats This article, " Beats' Latest Ad Campaign Features Baseball Superstar Shohei Ohtani " first appeared on MacRumors.com Discuss this article in our forums

007 First Light dev admits it messed up PC specs announcement

007 First Light dev admits it messed up PC specs announcement

IO Interactive raised a few eyebrows last week when it announced the minimum and recommended PC specs for 007 First Light . To run the James Bond adventure at in 1080p at 60 fps, IOI initially said you'd need to have a rig with at least 32GB of RAM and a GPU with 12GB of VRAM. The studio has now revised those numbers and other elements of the specs after "the community flagged some inconsistencies in an earlier version of the listing." The developer blamed an "internal miscommunication" which led to it sharing an older version of the specs. One of the recommended GPUs in the original version was an NVIDIA GeForce RTX 3060 Ti, which has 8GB of VRAM — not enough to meet the supposed recommended VRAM settings. It seems a little odd to think that it took IOI over a week and an enormous pile of negative press and online reaction before addressing the inconsistency (not to mention the demand for 32GB of RAM for relatively modest 1080p, 60 fps performance). The studio says it updated the specs after "a thorough re-examination and additional testing." We are providing today an update to the PC system requirements for 007 First Light after the community flagged some inconsistencies in an earlier version of the listing. The earlier mistake was due to an internal miscommunication leading to an older version of the specs to be… pic.twitter.com/2M8BBoCjWX — 007 First Light (@007GameIOI) January 15, 2026 In the recommended hardware section of the latest version, IOI revised down the VRAM from 12GB to 8GB and it halved the RAM requirement to 16GB. IOI also "fixed" the minimum CPU info. The original specs stipulated that gamers would need at least an Intel Core i5 9500K or AMD Ryzen 5 3500. The former has now been revised down to an Intel Core i5 9500K. For the tape, then, the minimum PC specs to run 007 First Light with a performance target of 1080p at 30 fps are: Processor: Intel Core I5 9500, AMD Ryzen 5 3500 Memory: 16GB RAM Video RAM: 6GB Graphics card: NVIDIA GeForce GTX 1660, AMD RX 5700 or Intel Discrete GPU equivalent And the recommended specs for a performance target of 1080p at 60 fps are: Processor: Intel Core I5 13500, AMD Ryzen 5 7600 Memory: 16GM RAM Video RAM: 8GB Graphics card: NVIDIA GeForce RTX 3060 Ti, AMD RX 6700 XT or Intel Discrete GPU equivalent The required operating system is the same on both counts with a 64-bit version of Windows 10 or 11. The storage space needed is also the same at 80GB. IOI apologized for "the confusion” it caused with the mixup. It promised to share more details about 007 First Light ahead of the game's arrival on May 27 — including details of additional performance targets. Given the way RAM and GPU prices are going, here's hoping IOI isn't looking for too much more to run the game at 1440p or 4K at a decent framerate. This article originally appeared on Engadget at https://www.engadget.com/gaming/007-first-light-dev-admits-it-messed-up-pc-specs-announcement-143000670.html?src=rss

Gemini Personal Intelligence previews what we can expect from the new Siri

Gemini Personal Intelligence previews what we can expect from the new Siri

The long-awaited launch of the new AI-powered Siri now looks much closer thanks to Apple’s partnership with Google. The company this week confirmed reports that many Siri features will be powered by Google’s Gemini models. We already knew some of the features we could expect from AI Siri thanks to the announcements at WWDC 2024 and a now-deleted iPhone 16 ad – and the launch of Gemini Personal Intelligence has now effectively provided a working preview … more…

AI video startup Higgsfield raised an $80M Series A extension from Accel and others at a $1.3B+ valuation, and reports a $200M annualized revenue run rate (Krystal Hu/Reuters)

AI video startup Higgsfield raised an $80M Series A extension from Accel and others at a $1.3B+ valuation, and reports a $200M annualized revenue run rate (Krystal Hu/Reuters)

Krystal Hu / Reuters : AI video startup Higgsfield raised an $80M Series A extension from Accel and others at a $1.3B+ valuation, and reports a $200M annualized revenue run rate —  AI video generation startup Higgsfield raised $80 million in new funding, valuing the company at over $1.3 billion, it told Reuters …