Report: Apple-F1 deal could be announced today with F1 giving up F1 TV control

Report: Apple-F1 deal could be announced today with F1 giving up F1 TV control

Apple’s deal to acquire F1 streaming rights in the United States is imminent and could be announced as soon as today, according to a new report from Puck’s John Ourand . The report also details that F1 is “relinquishing control of F1 TV in the U.S.” as part of the deal, a key tidbit that was reportedly a sticking point throughout the negotiations between Apple and F1 parent company Liberty Media. more…

Report: Apple-F1 deal could be announced today with F1 giving up F1 TV control

Report: Apple-F1 deal could be announced today with F1 giving up F1 TV control

Apple’s deal to acquire F1 streaming rights in the United States is imminent and could be announced as soon as today, according to a new report from Puck’s John Ourand . The report also details that F1 is “relinquishing control of F1 TV in the U.S.” as part of the deal, a key tidbit that was reportedly a sticking point throughout the negotiations between Apple and F1 parent company Liberty Media. more…

Amazon's Twitch begins testing livestream shopping ads that keep "viewers immersed" to discover and buy products "in real time", starting with e.l.f. Cosmetics (Peter Adams/Marketing Dive)

Amazon's Twitch begins testing livestream shopping ads that keep "viewers immersed" to discover and buy products "in real time", starting with e.l.f. Cosmetics (Peter Adams/Marketing Dive)

Peter Adams / Marketing Dive : Amazon's Twitch begins testing livestream shopping ads that keep “viewers immersed” to discover and buy products “in real time”, starting with e.l.f. Cosmetics —  A new integration powered by Amazon Ads' retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.

Amazon's Twitch begins testing livestream shopping ads allowing users to buy products "in real time", starting with e.l.f. Cosmetics (Peter Adams/Marketing Dive)

Amazon's Twitch begins testing livestream shopping ads allowing users to buy products "in real time", starting with e.l.f. Cosmetics (Peter Adams/Marketing Dive)

Peter Adams / Marketing Dive : Amazon's Twitch begins testing livestream shopping ads allowing users to buy products “in real time”, starting with e.l.f. Cosmetics —  A new integration powered by Amazon Ads' retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.

Amazon's Twitch begins testing livestream shopping ads that keep "viewers immersed" to discover and buy products "in real time", starting with e.l.f. Cosmetics (Peter Adams/Marketing Dive)

Amazon's Twitch begins testing livestream shopping ads that keep "viewers immersed" to discover and buy products "in real time", starting with e.l.f. Cosmetics (Peter Adams/Marketing Dive)

Peter Adams / Marketing Dive : Amazon's Twitch begins testing livestream shopping ads that keep “viewers immersed” to discover and buy products “in real time”, starting with e.l.f. Cosmetics —  A new integration powered by Amazon Ads' retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.

Amazon's Twitch begins testing livestream shopping ads that keep "viewers immersed" to discover and buy products "in real time", starting with e.l.f. Cosmetics (Peter Adams/Marketing Dive)

Amazon's Twitch begins testing livestream shopping ads that keep "viewers immersed" to discover and buy products "in real time", starting with e.l.f. Cosmetics (Peter Adams/Marketing Dive)

Peter Adams / Marketing Dive : Amazon's Twitch begins testing livestream shopping ads that keep “viewers immersed” to discover and buy products “in real time”, starting with e.l.f. Cosmetics —  A new integration powered by Amazon Ads' retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.